Americans who take the plunge and buy their first EV will find a lot to love, just as I have. On the eve of the long-promised electric-vehicle revolution, the myth is due for an update. Anything with four wheels and a reliable engine, be it beater or Bentley, delivers the freedom of the road. Yet for all this showy spending, Americans, in particular, mythologize the car as the great equalizer. They commonly take on endless car loans to throw more money at taller, stouter vehicles, or to indulge in a luxury brand that tells the world We’re doing better than a Toyota. Eighty grand buys 250 miles, while spending six figures raises the range to 350.ĭavid Zipper: Electric vehicles are bringing out the worst in usĪmericans are no strangers to splurging on their wheels. For the revived Hummer, too, driving range is an upsell. The gaudy $100,000 launch edition of GMC’s electric Sierra is rated for 400 miles, but the entry-level models of that truck are widely expected to have a diminished range to go with the price cut when they arrive. To go farther, you’ll need to pony up $47,595 to get 290 miles of range or $51,995 to reach 320 miles. The basic, $45,000 version of Ferrell’s Blazer EV can drive 247 miles on a charge. Here’s something the ad doesn’t tell you: How far those electric vehicles will go depends a lot on how much you can spend. General Motors’ ad, the latest in a string of EV-touting, celebrity-laden Super Bowl commercials, hopes to paint the company’s battery-powered offerings as being just as rugged, capable, macho, and desirable as the big, petrol-powered trucks it has sold for decades. He then drove an electric Chevy Blazer into Squid Game and staged a getaway in a hulking EV Hummer. Sign up for it here.ĭuring one of the high-dollar ad spots in last night’s Super Bowl, Will Ferrell plowed an electric GMC Sierra truck through Zack Snyder’s army of the dead.
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